concept development, graphic design, copywriting, email coding
Any student in the throes of a college search will tell you that they’re swimming in mail. McDaniel College asked us to develop a series of postcards and emails that would cut through the noise and compel students to consider McDaniel. We did so with trivia teasers specific to the majors we targeted and visuals that required a second look.
Creative Direction: Scott Whitney
Design: Kyle Anderson
Copywriting: Scott Whitney