Naming, logo design, brand development, video production
Formerly Berkshire Children & Families, this nonprofit needed a name that didn’t confine them geographically or in the services they offered, and was evocative of the hope they bring to those they serve. 18 Degrees is where the sun stands on the horizon at the first sign of daybreak — a fitting metaphor for the new beginnings this organization creates for people every day. We also worked with 18 Degrees on a rollout video that authentically told their brand story.
Project partially developed at Six-Point Creative.
Creative Direction: Scott Whitney
Design: Kyle Anderson
Video: Shane McFalls